Marketing Manager

The Good Dog Foundation, a nonprofit organization that is a national leader in the development of animal-assisted therapy training programs, is seeking a full-time Marketing Manager.

The primary responsibilities of the Marketing Manager are to implement the organization’s fundraising events, communications and branding strategies and to co-manage the organization’s fundraising database with the Development Manager. The Marketing Manager will also be responsible for working with the consultants such as the PR agency and website consultant.

This position reports directly to the Executive Vice President for Strategy & Organizational Advancement of the Good Dog Foundation. The Marketing Manager works collaboratively with the Development Manager, Director of Community Engagement, Director of Training and the Director of Finance & Admin.

Specific responsibilities include:

Fundraising Events:

  • Spearhead full event preparation and execution of the organization’s annual cocktail and dinner event, spring gala and other miscellaneous fundraising and volunteer events (including site research, selection, contracts, logistics planning and supervision)
  • Maximizing ticket and auction sales in conjunction with the Development Manager
  • Effectively communicate with event committee co-leadership, with the support of the President, EVP, and board members
  • Creation of invitations and other event collateral and overseeing hard mail and digital distribution (including mailing lists)
  • Develop fundraising pieces including annual year end appeal (theme, design, mailings)
  • Work with Development Manager to strategize and execute additional campaigns such as Giving Tuesday or National Dog Day to help maximize Good Dog’s revenue
  • Manage associated budget and income management for all events and campaigns and Director of Finance & Admin

Branding and Marketing:

  • Working with the Director of Community Engagement, help build and execute the organization’s volunteer and partner facility outreach strategy
  • Explore and implement ways to expand Good Dog’s mailing list
  • Develop and implement social media strategy to meet the overall organizational themes and plans.
  • Create and post strategic content to Good Dog’s social media platforms such as Facebook, Twitter, Instagram, etc.; work with Director of Community Engagement to develop volunteer team related content
  • Work with the EVP to develop the organization’s branding platforms including website, advertising, newsletters and other marketing and communications media
  • Co-manage organization’s fundraising database in Salesforce and liaise with President, EVP, board members and other staff to keep lists organized, accurate and highly useful

External Communications

  • Oversee and work in tandem with PR consultant (when hired) to increase Good Dog’s overall awareness and sentiment through strategic and ongoing communication campaigns
  • Build the organization’s relationship with press and media outlets (including social media, listed above)
  • Work closely with Development Manager and Director of Community Engagement to identify compelling and newsworthy partnerships, volunteer stories, facility testimonials, etc.
  • Support staff members in preparation, production and distribution of marketing and communications materials (internal and external)
  • Oversee dissemination of PR materials including via PR Newswire when appropriate

We are looking for a candidate that can meet most, if not all of the following qualifications:

  • Proficient experience in event management and fundraising
  • Skilled in marketing and communications
  • Deep understanding of organization’s database platform, Salesforce
  • Highly organized and ability to juggle multiple programs at once
  • Self-starter; proactive and capable of executing on tasks without constant management direction
  • Bachelor’s degree is preferred

Salary: $50,000/year

To be considered for this position, please send a cover letter and resume to jobs@thegooddogfoundation.org.  No phone calls, please.

 

Development Manager

The Good Dog Foundation, a nonprofit organization that is a national leader in the development of animal-assisted therapy training programs, is seeking a full-time Development Manager.

The primary responsibility of the Development Manager is fundraising, specifically through philanthropic solicitation and the development of corporate partnerships and sponsorships and individual donations. The Development Manager will also be responsible for co-managing the organization’s fundraising database with the Marketing Manager.

This position reports directly to the Executive Vice President for Strategy & Organizational Advancement of the Good Dog Foundation. The Development Manager works collaboratively with the Marketing Manager, Director of Community Engagement, Director of Training and the Director of Finance & Admin.

Specific responsibilities include:

Philanthropies

  • Implement the grants management process, including deadline tracking, prospect research, and reporting to corporate and foundation funders; and follow-up relationship-building
  • Spearhead funding application process including preparing, tracking and maintaining applications, letters of inquiry, and follow-ups with funders and prospects
  • Serve as point person to EVP and President in regard to all funding

Corporate & Strategic Partnerships

  • Develop and implement innovative strategies to increase corporate giving, with emphasis on partnerships and multi-year commitments
  • Maintain, solicit and secure corporate sponsorships and media partnerships, working with the President and EVP Strategy & Organizational Advancement to strategize and maximize major revenue

Event Fundraising & Sponsorships

  • Maximize ticket and auction sales in conjunction with the Marketing Manager
  • Secure at least one major sponsor each for two large fundraising events
  • Manage an effective sponsorship fulfillment program (as specified in sponsor contracts) and provide periodic reports to sponsors to achieve a high rate of sponsor satisfaction and renewal. Targets include local businesses, restaurants, news media, entertainment industry, tech companies, retailers, fashion/cosmetics industry, clubs, hotels, spas/gyms, sports teams, cultural organizations and the pet industry
  • Oversee and work closely with events sponsorship consultant to identify and effectively target corporate event sponsors
  • Create and distribute collateral and any sales materials for sponsorship proposals
  • Work with Marketing Manager to strategize and identify corporate sponsors for additional campaigns such as Giving Tuesday or National Dog Day to help maximize Good Dog’s revenue through matching program, employee driven fundraiser, etc.
  • Manage associated budget and income management for all events and campaigns in conjunction with the Marketing Manager and Director of Finance & Admin.
  • Oversee accurate and timely reporting to donors through acknowledgement letters

Donor Base

  • Cultivate and work to expand Good Dog’s individual donor base
  • Support the EVP & President in maintaining and growing relationships with major donors through strategic and thoughtful planning and campaigns
  • Support Board in identifying and cultivating relationships to secure major gifts (including solicitation lists, organizational material, etc.)
  • Serve as the main liaison with the Board to generate sponsorship leads, increase fundraising event ticket sales and overall donations
  • Support President and EVP in execution of all Board communication, meetings and follow-up
  • Co-manage organization’s fundraising database in Salesforce and liaise with President, EVP, board members and other staff to keep lists organized, accurate and highly useful
  • Record and code all donations, deposit checks and create reports for all campaigns
  • Assist Finance Manager with the annual audit process and preparation

We are looking for a candidate that can meet most, if not all of the following qualifications:

  • Significant experience in nonprofit fundraising role
  • Highly ambitious and ability to think “outside the box”
  • Ability to connect with potential corporate sponsors; personable, engaging
  • Must be proficient in Salesforce
  • Bachelor’s degree is preferred

Salary: $50,000/year

To be considered for this position, please send a cover letter and resume to jobs@thegooddogfoundation.org.  No phone calls, please.