Marketing Manager

This position reports directly to the President of the Good Dog Foundation and has dotted line responsibility to the Vice President of Strategic Planning and Institutional Advancement. The Marketing Manager works collaboratively with the Director of Programs and Training, the Finance Manager, and the Manager of Data Services.

The Good Dog Foundation is as a science-based 501(c)(3) nonprofit organization that is a national leader in the development of animal-assisted therapy training programs and in certifying and placing therapy dogs and their handlers for work in hospitals, schools, disaster sites, etc. Good Dog currently fields nearly 1,000 volunteer therapy dog teams in four states (NY, NJ, CT, MA). The Marketing Manager is responsible for the organization’s fundraising events, communications/branding, membership, and sponsorship programs, as follows:

I. Fundraising & Other Events
The chief fundraising events are the organization’s annual fall cocktail/dinner party and spring gala. The Marketing Manager is responsible for maximizing ticket sales as well as auction and sponsorship revenue. In addition, the Marketing Manager works with Good Dog’s Volunteer Coordinator to create and co-host volunteer appreciation and other special events.

Tasks include:
• Site research, selection, contracts and supervision (includes food, beverage, gift bags, etc.) • Logistics planning and supervision (including co-workers) • Associated budget and income management including – expediting and depositing donation funds, writing timely donor acknowledgements, preparing financial reports for senior management, and reconciling donation data with Good Dog’s Finance Manager • Event committee co-leadership (working with the President, VP, and board members) • Ideas for event honorees (to help raise money and awareness of the organization) • Solicitation of event cash and in-kind sponsorships for events • Creation of invitations and other event collateral and overseeing hard mail and digital distribution (including mailing lists)

II. Sponsorships & Media Partnerships
The Marketing Manager will maintain, solicit and secure corporate sponsorships and media partnerships, working with the President and VP Strategic Planning & Institutional Advancement to strategize and maximize major revenue and PR opportunities. In addition, the Marketing Manager will manage an effective sponsorship fulfillment program (as specified in sponsor contracts) and provide periodic reports to sponsors to achieve a high rate of sponsor satisfaction and renewal. Targets include local businesses, restaurants, news media, entertainment industry, tech companies, retailers, fashion/cosmetics industry, clubs, hotels, spas/gyms, sports teams, cultural organizations and the pet industry.

III. Appeals
The Marketing Manager will spearhead creation and implementation of the annual year-end appeal. This activity will require the consent and counsel of the President and VP. Other fundraising appeals should be considered and implemented as feasible. In addition, the Marketing Manager will explore and implement ways to expand Good Dog’s mailing list.

IV. Donor Base/Membership Cultivation
With e-blasts, events and other strategies, the Marketing Manager will cultivate and work to expand Good Dog’s individual donor base. This represents a significant growth opportunity, given the fast-growing popularity of therapy dogs and the increased recognition of the human-nonhuman connection throughout society.
As part of this, the Marketing Manager, working with the President, VP and other staff and board, will explore the feasibility of a “Membership” category of donor and, with senior management approval, implement such a plan.

V. Communications and Branding
The Marketing Manager has responsibility for maintaining and growing Good Dog’s positive brand and renown. This includes counseling senior management and communicating with Good Dog’s constituents (individual donors, facility partners, volunteers, sponsors, philanthropies, the science and health industry and media) via: • Social media platforms such as Facebook, Twitter, Instagram, etc. • A quarterly newsletter (to be created) • Public relations campaigns (working closely with the VP Strategic Planning & Institutional Advancement)

How to apply

Please send a cover letter and resume to Please, no phone calls.

Start ASAP.

Dog Trainer

The Good Dog Foundation is looking to hire a dog trainer as an independent contractor in Fairfield County, CT and the surrounding communities to train and certify Good Dog’s animal-assisted therapy teams.Therapy classes are normally scheduled for nights and weekends, but scheduling is flexible. It shouldn’t conflict with other training obligations or private clients, and we can work with your schedule.

Job Description: In addition to being able to teach basic manners, the trainer must also be able to identify animals suited to therapy work and teach commands and techniques appropriate to the therapy field. Animal therapy teams are trained specifically for jobs that include working in hospitals, reading programs, with students with developmental disabilities, hospice care, etc. The trainer must be able to use positive methods to instruct our policies and procedures necessary for therapy dog certification.

Skills: Good communication, strong animal handling skills and ability to read animal body language, a love for working with animals and their guardians, patience, the ability to adapt quickly and make decisions.

Education and Training Needed: Only humane training methods are allowed and trainers are required to complete 300 hours of training experience, provide references, and maintain continuing education coursework. APDT/CPDT preferred.

Other: A car is necessary

Job Type: Part-time